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Ledax looks at Distributed Generation market and projects to bill $ 8 million in 2019
Feb. 21, 2019, 1:20 p.m.

Initially, operations will focus on the states of Northeast, Minas Gerais, Rio de Janeiro and São Paulo.


With an eye on the opportunities of the distributed generation market in Brazil, the manufacturer of Ledax luminaires has announced the creation of a new business division: Ledax Energy Solutions. Led by executives Rodrigo Travi, CEO of Ledax, and Giancarlo Smith da Silva, Technical Director of the Solar Energy Division, the proposal is to offer a complete project for medium and large companies that see in distributed generation a way to reduce energy costs power. The company's goal is to earn R $ 8 million from sales of photovoltaic systems up to 5MWp, focusing on the states of Northeast, Minas Gerais, Rio de Janeiro and São Paulo.

"It is an ambitious goal, but the numbers of photovoltaic energy are ambitious," said Silva, noting the great growth of generation distributed in Brazil in the last two years.

Headquartered in Bahia, Ledax has been in the market since 2014, manufacturing LED lighting for customers with high energy demand such as industries, supermarket chains, shopping malls and hospitals. The company's focus is to provide energy-saving lighting solutions.

Lighting, however, accounts for only about 20% of a company's energy consumption. Distributed generation is a way to expand Ledax's performance. "Many of our customers understand the value of these more efficient and customized solutions. They started looking at us as well to provide solar power, "said Ledax CEO.

The business plan of Ledax Energy Solutions initially foresees the importation of photovoltaic modules, inverters and fixing structures. However, the company wants to develop and manufacture its own fastening structures and market them already in the second half of this year. These structures, usually metallic, are responsible for supporting the solar panels on the roofs.

According to data from the National Electric Energy Agency (Aneel), Brazil has 716 MW of distributed generation, of which 605 MW are exclusive to the solar source. The solar energy market in Brazil is expected to move R $ 5.2 billion in 2019, according to conservative projections of the Brazilian Association of Solar Photovoltaic Energy (Absolar). The association projects an increase of 628.5 MW in distributed generation and 380 MW in large plants.



As Ledax enters the distributed generation market, the National Electric Energy Agency (Aneel) is discussing with the market the revision of the rules. The proposal for charging for the use of the wire is the one that most worries the agents, due to its potential effect on the attractiveness and competitiveness of photovoltaic systems.

Silva said that the company is attentive to this discussion, but believes that any change should only have impacts starting in 2020. Rodrigo Travi said that this is a worldwide discussion and trusts Aneel's leadership. "Our competitiveness comes from what we can do to reduce costs. We have expertise in importing electronic components and we are developing a proprietary system for fixing the solar panels, "he concluded.





* by Wagner Freire of the CanalEnergia Agency.


** Text originally published in the portal CanalEnergia, on 02/19/2019.